THE CLIENT
Zenith Health equips pregnant women with trusted, evidence-backed clarity while advancing maternal health for all.
MY ROLE
I created a brand identity for the company’s relaunch, along with re-envisioning core brand touch points.
The visual strategy for Zenith draws on textiles as a central metaphor, using softness, layering, and moments of blur resolving into clarity to reflect the interconnected and evolving nature of pregnancy.
COLLABORATORS
Creative Direction/Copywriting: Abby Muir
Strategy/Copywriting: Taylor Haynes
Studio: Herman-Scheer
DIGITAL
IDENTITY
BRAND
The brandmark interconnects knots to form a figure of Mother and Child
