Domoy

Home, homeward, homewards

(Adverb)


Photo by Jonah Rosenberg

Domoy Studio is the interdiscplinary design practice of Em Dubovoy, a designer and art director specializing in bringing brands to life through the web and beyond. Em’s method is informed by over a decade of design and product development experience working with some of the world’s best brands and agencies. Based between New York City and the Hudson Valley, Em works independently and with select collaborators to bring brands to life from a seed of an idea through to final delivery. Every project embraces a core ethos of collaboration, care, and playful curiosity, ensuring bespoke, artful outcomes to meet each unique creative goal.

SELECT CLIENTS

DIGITAL SERVICES

Thesis Nootropics
Nectar Allergy
Evvy
OURS
The Pill Club
Red Antler
First Person
Instrument
GoGuardian
HUGE
NBA
Nike
Converse
Netflix
IKEA
Meta
Google Creative Lab
SoulCycle
NERD
Refinery29
& more

Web Design
UX/UI
Design Systems
E-Commerce
Product Design
Journey Mapping
Squarespace Development

CREATIVE SERVICES

Brand Identity
Art Direction
Creative Direction
Ceramics commissions
Illustration
Strategy & Positioning
Print & Packaging

At the core of both our design and craft practices are three ideas of flexible importance

Form

Influences of elements such as contour, color, space, texture, and light.

Feeling

The emotion and nuance behind any kind of sensory experience

Function

How to comfortably fit into the natural rhythm and pace of daily life

As a child of immigrants and a first-generation American, I grew up between cultures, attuning to the subtle nuances that shape identity while exploring my own. Not fitting neatly into any category sparked a deep curiosity and a drive to understand the world and its many stories.

That curiosity evolved into a deep appreciation for the richness of different cultures. I draw inspiration from their traditions and craftsmanship, with a commitment to honor and respect their origins. My work seeks to acknowledge and celebrate these stories.

Through art and craft, I’ve found connection with others and with myself. Clay offers a sense of home, a grounding presence that anchors me in the body and the moment. In this tactile dialogue, I’ve discovered healing, community, and belonging. My intention is to share that connection through every piece I create.

Finding Home in Craft

EM'S STORY

Making a Chawan using Akahada-yaki in Nara, Japan with Masashi Oshio-sensei. October 2024

Our group’s pieces in the traditional wood firing of the Tsoontajal collective in Chiapas, Mexico. February 2024

The Terra Ancestral group with Lopez family of the Tsoontajal Collective in Chiapas, Mexico. February 2024

Sketches from a workshop in Ohara, Kyoto, October 2024